Do I need a website if I already have Instagram and WhatsApp?

You post on Instagram, people DM you, you finish the sale on WhatsApp. It works. So why bother with a website?

Because Google doesn't show your Instagram

When someone in Jamaica types "nail tech Portmore" or "caterer Mandeville" into Google, Google shows websites and Google Business Profiles. It does not scroll your Instagram. Every search like that is a customer you never meet.

Because "send me the price list" is costing you hours

Count how many times a week you type the same menu, price or opening hours into a chat. A website answers all of that once. People who land on it already know what you charge — they message to book, not to ask.

Because you don't own Instagram

Accounts get hacked, restricted and lost. Algorithms change. Your website and domain are yours. Put the link in your bio, on your flyers, on your business card — and if Instagram vanishes tomorrow, your customers can still find you.

Because it makes you look established

A business with a real address on the internet reads as serious. Corporate clients, hotels, event planners and overseas customers often won't deal with "DM for price".

What you actually need

Not a big custom site. One clean page with your services and prices, your photos, hours and location, a WhatsApp button and a contact form — set up to show on Google. That's exactly what an IslandSites template is, for J$5,000/month. Keep Instagram for the posts, keep WhatsApp for the closing, and let the website do the finding.