Website vs Facebook page: which does your Jamaican business need?

Both. But not for the same job. Here's the split.

What the Facebook page is good at

Posting updates, running ads, getting shares in community groups, Messenger chats. It's where people in Jamaica already spend time. Keep it, post on it, run your boosts from it.

What it's bad at

Being found on Google (barely). Showing your prices and services in an organised way (posts scroll away). Looking professional to a corporate client. Being yours — Facebook can restrict or delete the page, and reach keeps dropping unless you pay.

What the website is good at

Showing up when someone Googles what you do in your town. Holding your menu, price list, services and hours in a place that doesn't scroll away. Giving you one link to put everywhere. Being owned by you, on your own domain, for as long as you pay the renewal.

The setup that works

1. A simple website with services, prices, photos, hours, WhatsApp — set up for Google.
2. A Google Business Profile linking to it.
3. Facebook and Instagram pages that post regularly and link to the website in the bio and in posts.

Facebook brings attention. The website turns attention into a customer who knows your price and is ready to WhatsApp you. At J$5,000/month with hosting and support included, the website is the cheapest part of the setup.