What to put on your business website: the 8 things Jamaican customers look for

You have about ten seconds. Here's what the visitor is scanning for, in order.

1. What you do — in one line

"Fresh seafood lunch in Port Royal, Tue–Sun." Not "Welcome to our website". Say it plainly at the top.

2. Where you are and when you're open

Town, landmark, parking, hours. Jamaicans drive to you — tell them where.

3. How to reach you right now

A WhatsApp button that works on a phone. Then phone number and email. Make the button big and green.

4. What it costs

Prices, or at least "from" prices. "DM for price" loses the customer who was ready to buy. If prices really vary, say what drives it.

5. Real photos

Your food, your work, your shop, your team. Phone photos in good light beat stock photos every time. People trust what looks real.

6. Proof

Google reviews, years in business, who you've worked with, a licence number if your trade has one.

7. One clear next step

Book. Order. Get a quote. Visit. Pick one and repeat it down the page.

8. It works on a phone

Most of your visitors are on a phone, often on data. Fast, readable, buttons you can tap with a thumb.

What you can leave out

A long "About us" story, a news section you won't update, a slider of stock photos, a mission statement. Every IslandSites template is built around these eight and nothing else — which is why it can be done in days and still work.